Using APLD, we use Artificial Intelligence to work out the percentage of patients who move from one brand to another in the same therapy area. We felt that insights this valuable needed to be visualised in a truly immersive way. Working together with Ogilvy CommonHealth Worldwide, we have designed a 3D virtual reality patient journey.




  • Gain a deep understanding of the Patient Journey
  • Watch patients travel from one medication to another
  • Gain insights into patient demographics
  • Navigate using intuitive hand gestures
  • Gain insights across the whole therapy area

Gain patient insights


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